SnapWHAT: Part 4 Anything Else?


Dear Snapchat,
I might actually grow to love you because you are so low-maintenance and you don’t even care what I did yesterday. Plus, I always wanted to see what my face looked like as a rabid bunny with fangs.
XOXO ProfNikki

With that ghosty love letter, you can tell I don’t have a handle yet on the power of this social network. It’s still all about me instead of checking in with all of my 5 – instead of 100 – friends. While I’m waiting for that to grow like a 1990 SimCity-scape, there are a couple other pieces of the Snapchat puzzle worth investigating.

First there’s Snapcash, which sounds like a big scary pot of bad ideas. However, you can indeed send money via Snapchat as of late 2014.


A more exciting witness to the changing nature of publications is under Snapchat’s Discover. Look into this and see how and why each of these group’s spread news and/or gossip to its users. Whenever you’re on Snapchat, you will see these icons every time. Almost all of the random-ness attached to each of these icons will have multiple single images or videos that may or may not link to a story. As an observer who understands the underbelly of the publication world, I see these groups participating and forming this new world. It’s worth a look just to witness the evolution. It certainly won’t take up much of your time, as that would go against everything that Snapchat is about.


Also under Live, Snapchat will grab snaps from around the world and weave its own story about places or events. Today, there is a stream from SXSW called “Artists on the Rise” and “India vs. Pakistan” World T20 of Cricket sports rivalry, neither of which were present yesterday. There is also still one up about “Rome, Italy” featuring snaps from both travelers and natives.


As this blog wraps up, I suggest you watch this video. She does a great job explaining Snapchat for both personal and professional use.

Screen Shot 2016-03-19 at 1.38.03 PM


I hope this little mini-blog introduction helped to explain a bit more so that you too can join the chat. The next financial force has grown up with the ghost, so why would they leave it? Remember when Facebook seemed a fleeting trend for the young crowd?

Take heed, marketers. The future is coming. And they use Snapchat.

Want to review this blog?

Part 1: Introduction

Part 2: Getting Started. Don’t Panic.

Part 3: What Next?

Part 4: Anything Else?

SnapWHAT: PART 2 Getting started.Don’t panic.


SnapWHAT PART 2: Getting started. Don’t panic.

First, you need to download the app to your smartphone and create your account, each of which is easy enough.

To find friends, allow the little ghost to meander through your contacts. In person, use a Smartphone to scan the snapcode of the open Snapchat on another’s Smartphone. Snapcodes are also available via contact information on personal websites and even those old print things called business cards. You can even add people nearby or follow others’ friends. Before you know it, you will gather a circle of friends and can easily share randomness throughout the day. And for now, at least, your Mom is still not on Snapchat. She’s over there Liking every single thing you even think on Facebook.


Just like any social media platform, you will feel awkward and slightly schizophrenic until you grow your community. Where GenX “networks”, Millennials “build communities” and Snapchat finds its genesis in the latter. The fact that you must communicate in pictures (and maybe a few words) will contain the need to pour your heart out to the world. Nobody’s got time for that on Snapchat. You will also stop wasting time framing the perfect picture like on Instagram. Your gallery is going to be gone in 24 hours anyway.

So now what? 

Get used to the screen and how to use it. Watch a video about this, which is more efficient that accidental discovery when you just start touching the screen.

A few points to consider:

  1. Don’t overthink this. Be wary of content for what you want to make viewable to others, but don’t be overly concerned with the quality of the shot. As someone explained to me, “I don’t post GOOD pictures. I post FUNNY pictures.”
  2. You can take videos or photos. For videos, hold down the shutter button (that circle on the bottom of the screen). For a photo, just tap the button.
  3. You cannot import video or photos. That’s not the point. This is all as fresh and organic as Whole Foods. What’s happening right now.
  4. You can set a time for how long somebody can see your snap with a maximum of 10 seconds. Then unlike the many rumors in the world, the picture does not disappear into the ether. If your friend’s Snap is only up for 10 seconds and you want to see the glorious thing again, just go to your friend’s Story and watch it. You can do that as many times as you’d like until 24 hours has passed. Just know that your friend will know you have watched it 100 times and will probably question you about your hobbies.
  5. Anybody can take screen shots, so something you post CAN last forever. However, you will be notified how many screenshots have been taken of your snap.

This is a great video if you learn better by seeing somebody else do it. Screen Shot 2016-03-19 at 12.54.32 PM


See? You got this. See more with the next blog…

SnapWHAT PART 3: What next?

See you again soon!

SnapWHAT: PART 1 Introductions


SnapWHAT: PART 1 Introductions

If you haven’t used Snapchat as it is intended, then it is still an unknown creature that is easier to label as “silly” or “for the kids”. Many marketers hesitantly step around the little Ghost empire knowing they have to get in on the chat. But how?

This mini-blog will give you a glimpse into the world via the viewpoint of a GenX tech-savvy advertising designer who also happens to profess things at a university. Facebook, Twitter, and Instagram are easy. LinkedIn and Pinterest are also easy to understand and have a clear purpose. But Snapchat?

First, a quick history lesson and some straightening of facts. Snapchat was originally Picaboo until its founders had a little unfriendly chat of their own. But by fall of 2011, Snapchat was out and taking over high schools everywhere.

As the generation gap became a cavernous divide, many an older adult on Facebook or blogging platforms could prattle on with the plentiful lines of text about what one could do with such a tool. Surely, those meddling Snapchat kids were just sending dick pics and other nasty dirty things back and forth. Why? Because we non-Millennial adults have a vivid imagination what one would/could do with such a toy with its picture life of “only 10 seconds before it disappears into that internet void of no return”. OF COURSE some very entertaining stories can be created. Unfortunately, the vast majority of these tales are untrue.

I asked for feedback about Snapchat via its social media behemoth big brother, the F.B.  Glance through these and the multiple attitudes about snapping. One thing is clear – those who complain the most about it are those who have never actually used it.

There are opinions from this:



to this:



to this with a few of the latest animated filters (see Part 3 of the blog!):



That’s all for PART 1!
Stay with me as I befriend the little ghost and its mysterious ways.Stop by for the next pieces of this blog.

SnapWHAT PART 2: Getting started. Don’t panic.
SnapWHAT PART 3: What next?
SnapWHAT PART 4: Anything else?

In the meantime, want to know a more about the history of Snapchat? This is a quick little timeline to help you. (Of course it’s quick.)